Don’t say nobody warned you, but its official now: mobile rules the world!
Web content first existed on PC, then came the apps, and the responsive (mobile-optimized) websites. The trend was clear, but now mobile is officially the winner.
What does it mean for your fitness business? Well you definitely need to think your online strategy as mobile-first (if not mobile only). And you need to make sure that all of your client touch points are effectively optimized for mobile, website, SEO, landing pages, social media content, and even all your email newsletters.
Considering to invest in a mobile app does also make a lot of sense. It’s a great way to build a privileged relationship with your clients and feed them personalized training or meal plans and track their progress. There are many feature-rich fitness oriented apps such as PT Distinction or Trainerize, you really want to check them out.
But don’t take my word for it, here are two articles that are worth your time:
Entrepreneur - Google’s New Mobile-First Index and the Death of Desktop SEO